A Prime Time Protest Backfires

“I just can’t keep the doors open anymore.” These are the words of regret spoken by Stephen Martin, owner of Prime Time Sports. After more than 20 years in business, he is forced to shutter his doors forever. And it was by his own hand. In response to Nike’s now infamous ad campaign starring former San Francisco 49er quarterback Colin Kaepernick, Martin decided to sell all Nike gear at 50 percent off as well as discontinuing carrying the brand. It was a bold move that proved to be a huge…