December 8, 2023

If you own a business, EVERY person who’s in your presence for longer than two minutes should know about it. 

And if you’re reading this and asking “Why?” that’s the wrong question…

The better question is “Why NOT?”

Every single time you engage with another human being—whether in-person or virtually—presents an opportunity to raise awareness of your business. 

Let’s not pretend that brand awareness isn’t a *key* factor in growing a business.

It’s why organizations dump millions of dollars into Super Bowl commercials, billboard placements in sports arenas, and brand placements on athletes’ uniforms. 

We’re so comfortable seeing these brands plastered all over our television screens that we don’t recognize it as brand awareness anymore—it’s just part of the show. 

When people see you, they should see your business logo.

When people talk to you, they should hear a reference to your business. 

When people come to your house and ask for the WiFi name and password, it should remind them of your business.

In other words, SHOW UP. 

Be unapologetically ubiquitous.

When you talk about your business, don’t do so in whispers—say it with your whole chest.

Your customers aren’t going to magically land in your DMs. It’s your responsibility to let them know that your business exists. 

This is the same when it comes to email marketing. 

It has the highest ROI in the digital marketing space (for every $1 spent on email marketing, you can expect to earn $36 in return). 

Yet, very few Black entrepreneurs take the time to write and send emails on a consistent basis—or even worse, we just keep all of our conversations in the DM instead of moving it to email where we own and control the database of contacts.

If we want to change the financial outlook for Black people around the world, that means we have to SHOW UP in the inbox, too.  

We recently partnered with an expert email marketer and author who’s working with business owners to build a six-figure email marketing campaign—something she’s done for more than two dozen companies—to help entrepreneurs in our community keep showing up for their business with email marketing. 

The name of the program is Crash Course to Cash, and it’s being taught by expert email marketer and author of Words Are Wealth, Maria Lloyd.

At Black With No Chaser, we felt it was only right to bring awareness to this program and partner with Ms. Lloyd to make sure our people are learning this life-changing skill that can consistently generate money in their business. 

If you’re a business owner who isn’t making $100,000 or more with email marketing, check out Crash Course to Cash and learn directly from expert Maria Lloyd about how to write and launch your own six-figure email marketing campaigns––something she’s done for more than two dozen companies. But hurry up! The deadline to register is March 31, 2023 at 11:59pm CST.

1 thought on “If Your DMs Don’t Make You Money, Here’s What You’re Doing Wrong

  1. “If you own a business, EVERY person who’s in your presence for longer than two minutes should know about it.” That’s so true! And with that, I must share that this blog would be a great fit for the new Black Business Blog Directory at – go check it out and please consider listing!

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